Voice Over Script for Mobile Marketing Trends 2016
Today, eighty percent of consumers are concerned about mobile marketing.
Thousands of mobile phone users worldwide were surveyed on their attitude toward mobile marketing to understand how this affects business.
The results show four clear best practices for how to engage your customers on mobile.
One start with permission, making customers feel secure about your communications is an essential starting point. Ninety-five percent of the respondents said they are annoyed to receive messages from senders they haven’t approved.
The best insights come when companies simply ask for their customers consent.
Two, understand the consumer. Mobile marketing evokes negative sentiment.
For starters we need to understand the issues behind this. For example seventy-seven percent of the respondents said they had received an offer that was not in line with their interest. 75 percent found it was difficult to opt out and eighty percent feel that the benefit was not attractive.
Three, know your audience. Customers can be divided into four categories:
27 per cent belong to the category marketing immune with no interest in the benefits offered by more by messages. 27 percent belong to the category easygoing with no need to be in control but with the limited impact on purchases. 29 percent belong to the category Control Freaks who need to be in control of the incoming messages and remain interested in mobile marketing and 18 per cent belong to the category connected marketing lovers who were interested in promotions for other benefits and do not need to be in control. Segmentation of customers insures a more effective approach.
Four, be relevant. Right person right message right moment.
More than half surveyed we’re happy to receive certain types of messages when relevant.
52 percent surveyed said they would take advantage of an immediate discount and 46 percent said they want to receive a gift from companies. Result; respect builds loyalty.
By following these four best practices.
Start with permission.
Understand the consumer
Know your audience.
Be relevant right person, right message right moment.
And by respecting the customer engagement process, you can develop positive relationships
with your mobile audience.