Greatness the same as beauty can be very hard to explain and pinpoint, but is easily recognizable when you come across it. What makes this promo video so great is the fact that it uses simplicity and elegance as its primary instruments, not only to convey the central idea behind the video, but to also leave a lasting impression on the viewers’ mind. For that reason we already listed it in our extensive post about promo videos for SaaS based firms.
A lot of it also has to do with the brilliant background score and a refined sound editing. Essentially though, it all comes down to the immaculate execution of the storyline. Without saying too much, the video says it all.