Voice over Script for Digital Marketing Trends of 2015 – Explainer Video
There is a mobile movement going on. Rise of smartphones is creating smarter consumer, creating more opportunity for smarter marketing. Smartphones are always on, always with us and always connected.
In one week, we browse the internet, use search engine, watch the video and connected with our friends. But that’s info, you might already know, here’s some you might not.
We are using smartphone almost everywhere even while consuming other media. Smartphones have become such an important part of our lives that many of us would give up high heels, cable TV, even chocolates, just to keep using them. They are becoming importance to our shopping habits too. Smartphones have become the ultimate shopping companion, transforming as in a more savvy consumers. 79% use a smartphone to help with shopping. In fact, 70% of us actually use smartphone while in the store, we use it to find retailers, compare prices, get coupons, reviews and check to see if something is in stock. Which leads us to buy nearly three quarters shoppers made a purchase as a direct result of the info, we got from our smartphones. Either in store, online or on phone, our new mobile shopping habit are adding up big spending across the board.
In fact, finding local information is one of the most popular smartphone activities. We are using our phone to find everything from nearest pizza place to movie show times, finding the nearest store that carries item you are looking for. 88% of us use that local information and take action within a day. Whether they call or visit a local business. Over the past year, mobile search queries have sky rocketed to new heights. As we search for everything from product reviews, travel info, random trivia that can help a subtle bet with our friends and while word of mouth foreseen a product in store may lead people to search on smartphones. 71% of the searches because we saw an ad, both on traditional media and on our phones and were acting on, 9 out of 10 mobile users have taken action. All thanks to a smartphone search. The simple fact is mobile ads works. Recall seeing a mobile ad, you are not alone. 82% of us do.
79% of top advertisers don’t have a mobile optimized website. It’s important to build good mobile user experience because we see a mobile ad, we tend to click on the ad, visit the advertiser’s site, make a purchase or call the business.
Today we use smartphone to stay connected, to keep us entertained and to search for information on the go and make us smarter-shoppers. And we are going to be doing a lot more this, creating more opportunities for marketers to connect with their customers. Don’t miss the mobile movement. Mobilize your marketing to reach the new smartphone consumer.