Mint.com : Elevator Pitch Video
Mint.com‘s elevator pitch video has been alluded by a number of people as a great example of a neatly done explainer video. The video has inspired hundreds of animators and explainer and promo producers across the globe.
The beauty of this video lies in the fact that the visuals flow with the voice over and there’s hardly any jitters or breaks in the continuity. Most screens morphs into the next one in one way or the other. One reason we believe this video must have been a delight for the commissioning company is that the presentation of the demo video goes well with the personality of the brand. I am sure mint.com would not want to portray itself as a company run by a bunch of cool kids right out of college, which is not all a bad design choice for many i-age startups.
voice over script for Mint.com : Elevator Pitch Video
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